PREMIER SOCCER LEAGUE

PREMIER SOCCER LEAGUE
South Africa's top soccer league, featuring the country's best 16 clubs, came into being in 1997.

The Premier Soccer League (PSL) has helped raise the standard of club football in South Africa, providing the sport with better media coverage and much-improved revenue through strong sponsorship deals. It has also provided a platform for local players to make their mark and catch the eye of overseas clubs.

Sponsorship boom
In June 2007, the PSL pulled off an astounding coup when it signed a R1.6-billion broadcast deal with SuperSport International.

In August 2007, corporate heavyweights South African Breweries (SAB) and Absa Bank announced a joint sponsorship of more than R500-million over the next five years for South African football. SAB is behind Bafana Bafana, while Absa sponsors the PSL's Premier Division.

In February 2008, Nedbank announced that it would be putting up R20-million in prize money for the Nedbank Cup knockout competition as part of a five-year, R400-million sponsorship of the local game.

And in August 2008, cellular giant MTN committed the same amount – R400-million over five years – to the local game, while taking over the title sponsorship of the Top 8 knockout tournament. These deals combined have made South Africa's Premier Soccer League the seventh biggest earner of sponsorship revenue among football leagues worldwide.

Premier Soccer League champions:

2008/09: SuperSport United
2007/08: SuperSport United
2006/07: Mamelodi Sundowns

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